BrandFinance近日发布全球最有价值品牌500强,谷歌、苹果和亚马逊列前三位,随后依次是美国电报电话、微软、三星集团、威瑞森通信、沃尔玛、Facebook和中国工商银行。

在排名领先的100家品牌中,美国独占51家;有16家中国品牌上榜,除中国工商银行外还包括中国移动、中国建设银行、阿里巴巴、中国银行、中石化、中石油、中国农业银行、华为、腾讯、中国建筑、中国电信、平安保险、招商银行、京东和微信。

排名领先的100家品牌主要集中于科技(18)、银行(16)、电信(11)、零售(8)、汽车(7)、石油石化(7)等行业。

详见下表(金额单位:百万美元)

排名

上年排名

公司

行业

国家

品牌价值

比上年+%

上年

1

2

Google  

Technology  

United   States

109,470

24%

88,173

2

1

Apple  

Technology  

United   States

107,141

-27%

145,918

3

3

Amazon.com  

Technology  

United   States

106,396

53%

69,642

4

6

AT&T  

Telecoms  

United   States

87,016

45%

59,904

5

4

Microsoft  

Technology  

United   States

76,265

13%

67,258

6

7

Samsung   Group

Conglomerate  

South   Korea

66,219

13%

58,619

7

5

Verizon  

Telecoms  

United   States

65,875

4%

63,116

8

8

Walmart  

Retail  

United   States

62,211

16%

53,657

9

17

Facebook  

Technology  

United   States

61,998

82%

34,002

10

13

ICBC  

Banks  

China  

47,832

32%

36,334

11

9

China   Mobile

Telecoms  

China  

46,734

-6%

49,810

12

11

Toyota  

Automobiles  

Japan  

46,255

7%

43,064

13

10

Wells   Fargo

Banks  

United   States

41,618

-6%

44,170

14

14

China   Construction Bank

Banks  

China  

41,377

17%

35,394

15

22

NTT   Group

Conglomerate  

Japan  

40,542

28%

31,678

16

12

McDonald's  

Restaurants  

United   States

38,966

-9%

42,937

17

15

BMW  

Automobiles  

Germany  

37,124

6%

34,968

18

23

Shell  

Oil   & Gas

Netherlands  

36,783

16%

31,665

19

18

T   (Deutsche Telekom)

Telecoms  

Germany  

36,433

10%

33,194

20

21

IBM  

Technology  

United   States

36,112

14%

31,786

21

20

Mercedes-Benz  

Automobiles  

Germany  

35,544

11%

32,049

22

27

General   Electric

Engineering   &

United   States

35,318

21%

29,211

23

60

Alibaba  

Technology  

China  

34,859

94%

17,968

24

24

Walt   Disney

Media  

United   States

34,454

10%

31,231

25

25

Chase  

Banks  

United   States

33,737

10%

30,603

26

26

Marlboro  

Tobacco  

United   States

32,471

8%

29,935

27

16

Coca-Cola  

Non   Alcoholic

United   States

31,885

-7%

34,180

28

29

Nike  

Apparel  

United   States

31,762

13%

28,041

29

32

Bank   of China

Banks  

China  

31,250

13%

27,735

30

33

Bank   of America

Banks  

United   States

30,273

12%

26,928

31

28

Home   Depot

Retail  

United   States

30,216

5%

28,798

32

45

Sinopec  

Oil   & Gas

China  

29,555

47%

20,156

33

43

PetroChina  

Oil   & Gas

China  

29,003

43%

20,318

34

19

Agricultural   Bank Of China

Banks  

China  

28,511

-12%

32,264

35

31

Mitsubishi   Group

Conglomerate  

Japan  

27,954

1%

27,775

36

34

Citi  

Banks  

United   States

27,674

6%

26,031

37

35

Xfinity  

Telecoms  

United   States

26,180

8%

24,186

38

42

Oracle  

Technology  

United   States

25,878

17%

22,136

39

39

Starbucks  

Restaurants  

United   States

25,615

10%

23,185

40

47

Huawei  

Technology  

China  

25,230

28%

19,743

41

56

Volkswagen  

Automobiles  

Germany  

25,014

32%

18,923

42

62

Nissan  

Automobiles  

Japan  

24,768

39%

17,785

43

63

IKEA  

Retail  

Sweden  

24,119

42%

17,009

44

40

CVS   Caremark

Retail  

United   States

23,286

2%

22,891

45

54

Siemens  

Engineering   &

Germany  

23,088

22%

19,002

46

46

Ford  

Automobiles  

United   States

22,432

13%

19,771

47

117

Tencent  

Technology  

China  

22,287

124%

9,953

48

48

UPS  

Logistics  

United   States

22,128

13%

19,565

49

61

Chevron  

Oil   & Gas

United   States

22,058

24%

17,822

50

30

Vodafone  

Telecoms  

United   Kingdom

21,831

-22%

27,820

51

53

Orange  

Telecoms  

France  

21,526

13%

19,096

52

49

Honda  

Automobiles  

Japan  

21,318

10%

19,332

53

44

CSCEC  

Engineering   &

China  

21,050

4%

20,214

54

51

ExxonMobil  

Oil   & Gas

United   States

20,736

8%

19,227

55

52

Cisco  

Technology  

United   States

20,734

8%

19,162

56

36

HSBC  

Banks  

United   Kingdom

20,688

-14%

24,174

57

101

Visa  

Banks  

United   States

20,660

81%

11,394

58

67

SoftBank  

Telecoms  

Japan  

20,621

26%

16,371

59

41

Intel  

Technology  

United   States

20,369

-11%

22,845

60

37

Hyundai   Group

Conglomerate  

South   Korea

19,975

-16%

23,796

61

38

Nestlé  

Food  

Switzerland  

19,416

-17%

23,395

62

144

SK   Group

Conglomerate  

South   Korea

19,358

126%

8,582

63

74

H&M  

Apparel  

Sweden  

19,177

24%

15,510

64

64

BP  

Oil   & Gas

United   Kingdom

18,857

11%

16,962

65

78

Total  

Oil   & Gas

France  

18,514

26%

14,737

66

57

PWC  

Pro   Services -

United   States

18,510

0%

18,569

67

55

Pepsi  

Non   Alcoholic Drinks

United   States

18,279

-4%

18,947

68

120

Dell  

Technology  

United   States

18,186

86%

9,786

69

71

Bosch  

Engineering   &

Germany  

17,991

15%

15,612

70

83

China   Telecom

Telecoms  

China  

17,599

29%

13,684

71

89

Accenture  

Technology  

United   States

17,464

38%

12,687

72

90

Sumitomo   Group

Conglomerate  

Japan  

17,209

36%

12,678

73

85

FedEx  

Logistics  

United   States

17,092

31%

13,079

74

75

Target  

Retail  

United   States

17,016

11%

15,331

75

87

au  

Telecoms  

Japan  

16,919

32%

12,788

76

76

Johnson's  

Cosmetics   & Personal

United   States

16,829

11%

15,115

77

69

Deloitte  

Pro   Services -

United   States

16,776

4%

16,160

78

80

Boeing  

Aerospace   & Defence

United   States

16,333

17%

13,956

79

92

Ping   An

Insurance  

China  

16,324

29%

12,671

80

79

Walgreens  

Retail  

United   States

15,969

12%

14,315

81

70

Santander  

Banks  

Spain  

15,929

2%

15,689

82

72

Fox  

Media  

United   States

15,814

2%

15,541

83

New

Spectrum

Telecoms

United   States

15,738



84

86

J.P.   Morgan

Banks  

United   States

15,710

21%

12,948

85

65

Allianz  

Insurance  

Germany  

15,197

-7%

16,426

86

134

SAP  

Technology  

United   States

15,158

66%

9,107

87

58

American   Express

Banks  

United   States

15,014

-19%

18,483

88

81

Hitachi   Group

Conglomerate  

Japan  

14,766

8%

13,697

89

105

Uber  

Technology  

United   States

14,596

32%

11,023

90

115

Zara  

Apparel  

Spain  

14,399

43%

10,086

91

84

China   Merchants Bank

Banks  

China  

14,269

8%

13,239

92

88

Lowe's  

Retail  

United   States

13,938

10%

12,717

93

100

NBC  

Media  

United   States

13,736

20%

11,401

94

73

BNP   Paribas

Banks  

France  

13,644

-12%

15,531

95

97

Costco  

Retail  

United   States

13,455

14%

11,847

96

77

UnitedHealth   Group

Pro   Services-Healthcare

United   States

13,379

-10%

14,934

97

130

JD.com  

Technology  

China  

13,377

46%

9,194

98

91

EY  

Pro   Services -

United   Kingdom

13,357

5%

12,672

99

93

MUFG  

Banks  

Japan  

13,215

4%

12,651

100

207

WeChat  

Technology  

China  

13,189

103%

6,496

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2017年02月03日

全球最有价值品牌 谷歌苹果亚马逊列前三 16家中国品牌进入百强

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